Maybe there is a shortage of talented developers, I don’t know. If sales are increasing healthily then so should the workforce in order to cope with development which I’m not convinced is the case. If I’m completely wrong I would be happy to eat humble pie. I have always said Serif set their price structure too low and I think this has had a unintended negative effect in attracting professionals. If something is too cheap to be true etc etc is something that has possibly retarded uptake of the software by the professional market. At least that is how it looks to me as I don’t know many agencies/design houses or printers that have adopted AP. At the moment, AP after 6 years still hasn’t progressed enough to catch up with Photoshop. Because of this fact, in order to attract professionals in creative agencies/creative design houses away from their favoured workplace structure, you have to offer something which will equal or better what they are using to entice them away. That said, the software was launched into an already established professional market which is always a hard task. Yes that’s very true but if I cast my mind back to 2014 when Serif launched AP and AD, the software was aimed fairly and squarely at the “Professional market”. There must be plenty of developers out there.or maybe there isn’t. Sorry Serif, despite my comments, I am on your side.really! I just wish you would find a way to quicken the pace of development. I have said before that it’s appreciated that Affinity are much smaller than Adobe but if you’re going to jump into a lake, you need to make sure you can swim. Bug fix after bug fix is all very well and of course necessary to stabilise the software but we are not seeing much progress elsewhere.

Like AITCH above I do hope Serif sit up and take notice that they are going to have to up their anti if they are going to draw professionals away from Adobe. Adobe seem to have jumped into their Ferrari while Affinity are chugging along in the slow lane in their little fiat 500. I have been a backer of Affinity and have all three in the suite and I will continue to back them but it certainly has left Affinity in the dust and, to be honest, Affinity Photo is beginning to look quite basic. It’s obvious to me Adobe have been rattled by Affinity and decided to fight back by this substantial update.and what an update it is.

Gotta agree, just been watching Utube video’s over the last few days of the Adobe Photoshop update.

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